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Basics are an independant family run business, thats been in the retail trade for over 30 years. We sell a great range of housewares as well as superb gifts for those very special occasions.
So what's so different about our shop? you ask. The difference is, our customers !! they're such a friendly bunch that you just want to help them, some even pop in just to say hello. Our staff have great product knowledge and can offer you the best advice and help you with your purchases. If your stuck for ideas, we can help. It's not always easy to buy for those special occasions and our customer service will provide you with their time to assist. We want you to enjoy shopping with us, tell your friends and come back.
History
The company started in the mid seventies from 1 location in a small town on the edge of leicester. It expanded rapidlly and by the mid eighties had opened 5 more stores in Sheffield, Alfreton, Nuneaton and Leicester, all serviced by a wholesale import company that we bought in 1982. We specialized in household goods but by the early 90s a new trend began to emerge. The new TV programs like Changing rooms etc were changing our consumers and they were begining to be more particular about the way they were furnishing their homes. This promted us to expand our range of soft furnishings and gifts and over the years this has proved to be a succesful formula. With the addition of our new website where you will find a small selection of our gift range we hope that this success will continue.
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